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Sayreville board approves amended Bass Pro signage package including new pylon sign
Summary
The planning board approved amended final site-plan signage for Bass Pro Shop, including reallocated facade signs and a new pylon sign designed to match the Bass Pro materials and forms; the applicant presented revised sign placements and branding rationale.
The Sayreville Planning Board on Dec. 3 approved an amended signage package for the Bass Pro Shop at the Riverton development that reallocated building signage and added a pylon sign designed to reflect Bass Pro's building materials and forms.
Jennifer Phillips Smith, attorney for the applicant, said the signage changes do not require additional relief beyond site‑plan approval. Mark Feta reviewed construction progress and noted public infrastructure is in place. Architect Eric Albers described how changes in interior programming (for example the prominence of Bass Pro’s "White Water Sportsman" area and an upcoming restaurant) prompted a reallocation of sign area and the addition of a pylon sign to mark the Bass Pro presence off the highway. "We designed that sign to mimic the building and brand language," Albers said, explaining the pylon will use rock‑base details and gable forms consistent with the building facade.
The board opened the public portion; no comments were offered. After municipal professionals confirmed the application responds to prior comments, the board voted by roll call to approve the amended signage package.
Next steps: the applicant will finalize sign details and compliance with the final resolution; the pylon sign location and materials will be set in the final plan approval paperwork.
