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County tourism board hears year‑end marketing report showing higher engagement and modest spending gains
Summary
Huerfano County's tourism board and its contractor reported higher digital engagement, stronger web traffic and a 3.5% rise in visitor spending in 2024; the contractor outlined goals to further grow longer overnight stays and target nearby markets.
Sarah Jarvis, chair of the Huerfano County Tourism Board, introduced a year‑end marketing report from the board’s contractor, m2m. Steve Santucci, principal of m2m, told commissioners the firm estimates about “60,000 people really engaged with your content” from earned media and reported roughly 50,000 engaged through paid channels. He said county website traffic has nearly tripled since m2m began managing the site.
Santucci placed particular emphasis on attracting longer…
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