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GO‑Biz outlines 'Jobs First' strategy, pitches California Brand and civic media program
Summary
GO‑Biz Director DeeDee Myers told the Senate subcommittee that the administration’s 'Jobs First' economic blueprint directs major regional investments, a $20M brand campaign, and a new California Civic Media Fund to support local newsrooms. Myers detailed program outcomes, staff requests and timelines for grant rollout.
DeeDee Myers, director of the Governor’s Office of Business and Economic Development, told the Senate Budget and Fiscal Review Subcommittee No. 4 that GO‑Biz is implementing a 'Jobs First' statewide economic strategy intended to grow jobs across 13 regions.
Myers said GO‑Biz and partners have directed $400,000,000 to a regional investment initiative and that the administration has aligned roughly $1.6 billion in state investments under the Jobs First framework in 2025. 'We spent $400,000,000 to the regional investment initiative to support regional planning, project redevelopment, shovel‑ready projects from health care and childcare to workforce training,' Myers said.
The director described the plan’s 'placemat' framework — three industry life‑cycle phases labeled strengthen, accelerate and bet — and identified four pilot sectors for…
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