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Council adopts beach vendor daily fee to allow event-related sales, votes 4-1

Hermosa Beach City Council · April 17, 2026
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Summary

Hermosa Beach introduced an ordinance allowing special-event-associated vendors to sell prepared food, nonalcoholic beverages and merchandise on the beach for a $115 per-vendor daily fee (25% discount for Hermosa businesses); Council approved the change 4-1 after debate about sales-tax collection and vendor caps.

The Hermosa Beach City Council introduced and adopted an ordinance April 14 to authorize event-associated vendors to sell prepared food, nonalcoholic beverages and merchandise on the beach under a per-vendor daily fee. Staff recommended a $115 per-vendor daily rate with a 25% discount ($86.25) for Hermosa Beach businesses holding a valid city business license.

Council discussion focused on…

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