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Council on Aging approves strategic-plan survey and sets SurveyMonkey/QR outreach ahead of town meeting
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Summary
The Northborough Council on Aging approved an amended strategic-plan survey and a schedule to publish it via SurveyMonkey with a QR code and flyers for town meeting outreach. Staff will finalize wording, create a flyer and run the survey through most of May.
Fran Bacher, chairperson of the Northborough Council on Aging, said the council approved an amended strategic-plan survey and set a distribution timeline that prioritizes townwide visibility.
"If by the end of this week we have the version, on Monday Carol can send it to the library for SurveyMonkey," Bacher said as members discussed deadlines and outreach logistics. The council voted to accept the draft "as amended." Heidi moved the motion and a member seconded; the motion carried with all in favor.
Why it matters: the council intends the survey to shape the senior center’s strategic plan and programming. Members focused on clear question wording, sensible age bands and inclusion of an opt-in digital newsletter option to reduce mailing costs.
Staff and next steps: Director Carol (Senior Center Director) will finalize the amended wording, deliver the draft to the library for SurveyMonkey entry (the group set an internal target of April 17), and request a QR code and URL to use on half-sheet flyers and poster displays. The council asked that the library and the Recreation Department include the survey link in their listserv emails and that flyers appear at town meeting; the plan is to keep the survey live for about four weeks through late May.
Communications details raised during the meeting included adding the senior center logo and mission to the flyer, reordering demographic age bands (members recommended 50–59, 60–69, 70–79, 80–89 and 90+), and providing both a QR code and a plain URL for residents who have trouble scanning codes. Carol said she will prepare the flyer copy and coordinate final approvals with the town moderator before distribution.
The council also discussed multiple channels to reach residents — paper handouts at town meeting, postings in the lobby, posting on the town website and a short blurb for the library’s and Recreation Department’s email newsletters — and emphasized that text accompanying any QR code should explain the survey purpose so recipients recognize the link.
The council recessed to later business and set follow-up to confirm the library’s SurveyMonkey entry and the creation of a QR code before town meeting outreach begins.
