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District unveils communications plan for August 4 non-homestead millage replacement
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Summary
The Waterford School District communications team presented a multi-phase campaign — educational outreach, targeted community meetings, social media reels and paid ads — to explain that the 2026 non-homestead millage is a replacement, not a new tax; absentee ballots open June 25 and election day is Aug. 4.
Sarah Davis, the district’s director of communications, presented the communications and marketing plan for the 2026 non-homestead millage replacement that will appear on the August 4 ballot. Davis said the department will launch an election web page, produce short informational social-media reels, provide materials to principals and hold a face-to-face road show to reach Rotary, the Chamber, senior centers and parent groups. Absentee ballots will be available beginning June 25.
Davis said the campaign’s initial phase is educational: to make clear that the measure is a replacement millage (not a new tax on primary residents). The campaign will include banner placements, lawn signs, paid social ads and print/digital ads in the Oakland Press after the Fourth of July holiday. The communications director committed to reporting campaign progress at board meetings through August and to providing comparative materials explaining differences between the non-homestead millage and a concurrent school enhancement millage.
