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Agency clears Bass Pro signage change, gateway reconfiguration and QuickCheck access easement for Riverton site
Summary
The Sayreville Economic and Redevelopment Agency approved amendments to Bass Pro’s signage, a reconfigured gateway retail layout that rotates Panera Bread and an access easement allowing QuickCheck driveway access until Peter Fisher Boulevard is accepted as a public road.
Jennifer Phillips Smith, an attorney with Gibbons PC representing Seaport Associates Urban Renewal, presented two amended planning-board applications for the Riverton waterfront redevelopment and asked the agency to consent to their filing. She told commissioners the developer seeks to amend the approved sign package for Bass Pro and to modify the gateway services area to accommodate Panera Bread and another coffee-shop tenant.
Mark Feta, introduced by Smith as part of the developer team, said construction is at core-and-shell completion and that Bass Pro’s interior fit-out is underway. He described a revised signage plan that increases the number of signs and adds a 75-foot pylon sign designed to reflect the building’s rock and timber motif. “It’s 75 feet tall… it’s reminiscent of the building,” he said, adding the new treatment ties the pylon to the façade and, in his view, meets the agency’s design criteria.
Dan Bush outlined the gateway services reconfiguration, saying Panera Bread will be rotated 90 degrees to run parallel to Peter Fisher Boulevard. That change shifts a spine road to free additional buildable area in Lot 1.05; overall commercial square footage remains about the same, and required EV parking is unchanged. Bush said the developer is in lease and letter-of-intent discussions for the next phase of gateway retail, which he estimated at roughly 140,000 square feet.
Smith also described a lease condition for QuickCheck: the tenant requested an access easement to use the approved internal driveway and the portion of Peter Fisher Boulevard that will remain private until the road is dedicated as public. The easement would terminate when the road is accepted for dedication, and the developer said a declaration will later place similar access easements in the project’s governing documents so the arrangement is not negotiated case-by-case.
The board considered three resolutions tied to the presentation and voted them up by roll call: an access-agreement resolution authorizing the QuickCheck easement (listed in the meeting packet as 2025-11-45), an amendment to the Bass Pro site signage plan (2025-11-46), and an amended gateway site plan approval for Panera and future coffee-shop pad locations (2025-11-47). Commissioners called the matter routine and confirmed that the proposed signage changes conform with the design standards and project concept.
The agency’s attorney later noted that some Riverton projects are nearing administrative closeout and reminded the board that construction and permit milestones remain subject to municipal inspections and certificate-of-occupancy processes.
What happens next: Seaport Associates will file the amended applications with the planning board. The access easement for QuickCheck, as approved, remains effective until the borough accepts the relevant portion of Peter Fisher Boulevard for public dedication.
