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Seaside signs partnership with Monterey Bay FC and launches Business of the Month recognition
Summary
Seaside staff described a first-year community partnership with Monterey Bay FC that includes stadium branding, discounted resident tickets, wayfinding signs and a "Business of the Month" program that brings local businesses onto the pitch during halftime; staff said the program will tie into longer-term Maingate and Campus Town plans.
Seaside city staff on the commission's informational meeting described a new community partnership with Monterey Bay FC that they say will raise the city's profile and create promotional opportunities for local businesses.
Greg McDaniel, Seaside city manager, told commissioners the agreement includes in-stadium logo placement and player and coach appearances. "They average, I believe, about 3,000 per game right now," McDaniel said, citing typical attendance figures to explain potential tourism and economic benefits.
The partnership will also offer discounted tickets for Seaside residents via a QR code distribution process to local community groups, McDaniel said, and the city will provide…
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