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IIHS lays out '30‑by‑30' strategy to cut traffic deaths; highlights vehicle tech and quick‑action interventions
Summary
Insurance Institute for Highway Safety statistician Eric Teo presented the 30‑by‑30 initiative to the commission, urging a 30% reduction in 2022 fatalities by 2030 and outlining tools—from intelligent speed assistance to public demonstration projects—to accelerate progress.
Eric Teo, director of statistics at the Insurance Institute for Highway Safety, briefed the commission April 16 on IIHS's 30‑by‑30 initiative and the organization's strategic tools for states.
Teo reviewed long‑term fatality trends and stressed Washington's room for improvement compared with peer states. "We need to kind of stop trading lives for increased mileage," he said, framing vehicle technology and targeted programs as ways to reduce fatalities more quickly than fleet turnover alone.
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