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Chattanooga Tourism asks Hamilton County for $10.08 million, cites $1.8 billion visitor impact

Hamilton County Commission · April 16, 2026
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Summary

The Chattanooga Tourism Company asked Hamilton County for $10,084,977 (85% of projected lodging-tax collections), proposing a 51% increase in sales and marketing to drive visitation. Interim CEO Susan Harris highlighted 11.1 million visitors in 2024 and urged a long-term county-city lodging-tax agreement.

The Chattanooga Tourism Company asked Hamilton County commissioners for $10,084,977 in county support for the coming budget cycle, Interim CEO Susan Harris told the commission. Harris said the request represents 85% of what the company projects in county lodging-tax collections and reflects a 51% increase in proposed sales and marketing spending.

Harris said the tourism office welcomed 11,100,000 visitors in 2024 and that visitor spending produced about $1.8 billion in estimated local economic impact, citing state-validated research. "That $73,000,000 in local taxes helps households, Hamilton County taxpayers, people like me, people like you, save over $1,200 in annual taxes a year," Harris said, summarizing how the office frames public investment.

The reque…

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