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MSP pitches dense senior-care campus for Lot 6; requests design latitude for loading area

La Crosse Redevelopment Authority · March 26, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Developer MSP presented a campus-style senior living plan for Lot 6 that combines independent, assisted, enhanced and memory-care units to increase density; MSP asked the RDA for feedback and informal concurrence on using an adjacent triangular sliver as a loading drive.

Brian Woolsey, who said he runs the development department at MSP Development, told the RDA the team's market research initially suggested supporting about 100 active-senior units on Lot 6, but that a campus model combining multiple care types would allow higher density and shared services. "Our first thesis was really that this could be a great spot for active seniors… the market research said that actually, we could only…

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