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Shepherdstown principal says social media is a 'window into our school'
Summary
Shepherdstown Principal Dave Echelmeyer told the board the school launched social feeds and a new web/newsletter platform to share daily classroom highlights; he reported roughly 89,000 Facebook views since launch and showcased student photos and reels.
Dave Echelmeyer, principal at Shepherdstown, told the Mechanicsburg Area School District board Feb. 10 that the school launched social‑media channels and a new website/newsletter platform in September to give families a more immediate view of classroom work.
Echelmeyer described posting photos, reels and stories and said the district saw notable early engagement: he reported about 89,000 Facebook views and 10,000 engagements since the launch, and about 18,000 Instagram views in the most recent 90‑day window. “There are great things happening every single day at Shepherdstown,” he said, calling social media an opportunity to “tell our story.”
He highlighted classroom snapshots, a library STEM activity and community‑building posts such as staff recognition and celebrations for students attending the Special Olympics. Second‑grader Carter Robinson (speaker 2) briefly described three second‑grade highlights that were featured in school posts, including a field trip to Hershey Gardens.
Echelmeyer encouraged community members to follow the school on Facebook or Instagram (handle: shep.wildcats) or to use the district app and web feed. Board members thanked Shepherdstown staff for the effort to showcase daily school life.
The presentation emphasized communication and community engagement rather than policy changes or budgetary requests.
