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Staff weighs Lamar proposal for digital billboard conversions, suggests removal ratios
Summary
City staff summarized options after a request from Lamar to allow digital conversions of grandfathered billboards, including negotiated removal‑for‑conversion ratios (2:1 or 3:1), adherence to TxDOT standards, and targeted relocation variances. Council signaled support for negotiating agreements and returning options for ordinance language.
City staff briefed council on off‑premise sign regulations and a proposal from Lamar to permit digital conversions of grandfathered billboards under a cap‑and‑replace or ratio approach. "They requested a cap and replace, where basically... off premise signs capped at current legal count with no net increase," the presenter said while outlining peer city approaches and TxDOT safety and timing standards…
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