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Visit Greater Palm Springs presents '4 C's' sustainability plan to Indio commission
Summary
Visit Greater Palm Springs senior director Lauren Brueggemanns described a four‑pillar approach (conservation, community, culture, commerce), highlighted regional sustainability programs, workforce and youth initiatives, accessibility and autism‑friendly certification, and cited tourism's regional economic impacts.
Lauren Brueggemanns, senior director of destination stewardship for Visit Greater Palm Springs, presented the "4 C's" framework — conservation, community, culture and commerce — and described how the organization promotes sustainable tourism across the nine Coachella Valley cities.
Brueggemanns said tourism is the region's largest economic driver, accounting for "1 in 4 jobs, over 50,000 jobs, a $9,100,000,000 economic impact" to the region, and…
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