Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications Monitoring topic
No spam. Unsubscribe anytime.
Shorewood board adopts OE7 communications report, will re-examine community survey indicator
Summary
The Shorewood School Board voted to adopt its Operating Expectation 7 monitoring report on district communications and directed staff to review Indicator 3 after presenters acknowledged the survey’s small sample of non-parent respondents undermined that measure’s representativeness.
The Shorewood School Board on Sept. 9 adopted its Operating Expectation 7 monitoring report on district communications and asked staff to re-evaluate one survey indicator that lacked representative responses.
Maria Campbell, who presented the communications monitoring evidence, said the district had expanded outreach channels and added social-media analytics, and that the district’s website meets ADA accessibility requirements. Campbell also explained how the district measures community satisfaction: an annual survey, focused engagement sessions and a set of engagement metrics for its communications plan. She noted that some federal accessibility guidance and statutory notices had been posted to the new site.
Several board members questioned the representativeness of the community-survey metric labeled Indicator 3. Campbell said that, for the specific measure of “village residents and public audiences who do not have students in the district,” the number of non-parent respondents was extremely small, producing a noncompliant mark for that indicator. One board member (speaker 2) argued the district effectively “has no data” on that population and urged redesign or alternate outreach to capture responses from residents who do not attend school events.
After discussion, a board member moved to adopt the OE7 monitoring report in compliance while noting staff should investigate whether Indicator 3 should be removed or redesigned; the motion passed by voice vote.
Why it matters: The indicator under review is intended to show how well the district is reaching residents who are not parents of current students. That information is tied to the district’s stated priority of building “strong partnerships” and to its communications strategy, which the board said it wants to improve to reach a broader cross-section of the village.
The board asked staff to return with a revision or recommendation about Indicator 3 at a future meeting; no formal timetable was set beyond adding the item to the consent agenda once work is complete.
