Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Transit Rebranding topic
No spam. Unsubscribe anytime.
City staff presents transit rebranding timeline; board gives feedback
Summary
Hanna Feldmann presented a transit rebranding timeline including discovery findings, branding concepts, trademarking and bus wraps, with a target soft launch by August; the board provided feedback and completed an engagement exercise to identify preferred names.
Hanna Feldmann, a city staff member, presented the timeline and key milestones for the transit rebranding project. The plan includes findings from the discovery phase, proposed branding concepts, trademarking steps and scheduled bus wrapping work, with a target soft launch by August of the following year.
Feldmann told the board that engagement to date has been limited and emphasized the need for broader public feedback. She led an engagement exercise asking board members to list five favorite and least-favorite name options, and board members discussed outreach and representation in future consultations.
Members noted challenges in engaging a diverse cross-section of riders and stakeholders and urged staff to broaden outreach and representation in subsequent phases. The presentation did not result in a formal vote; board feedback will inform continued development and trademarking work.
