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Chamber outlines experiential events, metrics to grow East Troy tourism
Summary
The East Troy Area Chamber's tourism lead presented a marketing plan focused on experiential events (First Fridays, East Trail Lights, scavenger hunts) and new measurement approaches; trustees asked for supporting data and the chamber offered reports and business survey results.
Vanessa, the village's tourism/chamber representative, told the board the chamber is shifting to an "attention economy" strategy that emphasizes repeatable, shareable events to drive visitation and downtown spending. "You can't purchase attention. You have to earn it," she told the trustees, and described plans for a downtown block party July 4, expanded First Fridays, East Trail Lights, and a series of seasonal scavenger hunts.
Vanessa said the…
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