Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications And Contracts topic
No spam. Unsubscribe anytime.
County staff correct advertising error and board approves ad renewals and related contracts
Summary
County staff reported a phone-number error in billboard/spot advertising and the board approved correction charges, a Screenvision renewal and a streaming renewal, directing contracts through the budget process to the full commission.
Staff reported that a phone number printed on billboards and other advertising had an incorrect digit; WGNS brought the error to staff attention, corrections were made and staff requested board approval to cover correction charges from the advertising budget.
James, the staff presenter, told the board the total correction costs would be covered by the existing advertisement budget and asked for a motion to approve the payment. A motion carried in a voice/roll-call vote.
James also presented renewal proposals for the Screenvision movie-theater campaign and for streaming placements that would run after the current campaign ends in November. Board members asked about verification of campaign impact and tracking; staff recommended adding a unique QR code to future ads to help attribute website traffic to the campaign. A motion to approve the Screenvision renewal (campaign cost presented) and a separate motion to approve the streaming renewal were both approved; staff will forward the associated contracts to the county budget office and the full county commission for final execution.
Board members also approved a routine contract for high-school sports spots (approximately $350 per month) and discussed using a press update to highlight the board's year-to-date accomplishments once staff completes a one-page summary for county schools and probation.
The board asked staff to bring final contract documents to the budget section and to include co-branding on any public-facing media produced by grantees funded with abatement dollars.
