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Danville touts major holiday marketing reach, reports downtown revitalization gains
Summary
Communications and Economic Development Manager Jen Starnes reported a successful holiday campaign (1,172,121 impressions; 10.66% search marketing click‑through), growth in email subscribers and new California Main Street affiliate membership as part of a downtown revitalization push.
Danville's communications and economic development team presented metrics they say show rising engagement for town promotions and downtown activities.
"Our target was pretty simple: get people to Danville for the holidays," Communications and Economic Development Manager Jen Starnes told the council. Starnes highlighted a redesigned activity guide, stronger email metrics (8,477 unique subscribers), and a…
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