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Martinez approves umbrella business license to make events easier for vendors
Summary
Council adopted a resolution allowing event organizers to obtain a single ‘umbrella’ business license that covers participating vendors for the event period, with the council directing staff to require vendor lists and waiving the $100 fee for city-sponsored partner events.
The Martinez City Council voted to authorize an umbrella business license for community event organizers, a step staff said will reduce administrative and cost barriers that have kept small vendors from participating in downtown events.
Planning and economic-development staff presented a model used by peer cities: a single event organizer would obtain a $100-per-event processing permit that temporarily…
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