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Council approves web design renewal and ParkZen parking app, and OKs other routine contracts
Summary
Huntsville approved a $100,000 renewal with Bold Agency for website and branding work and a ParkZen agreement (one-time $10,000 implementation, $15,000 annual subscription) for parking-wayfinding and analytics; council also approved other routine renewals, leases and appropriations on consent.
HUNTSVILLE, Ala. — On April 9 the Huntsville City Council approved a package of service contracts and routine expenditures that included a $100,000 professional-services renewal with Bold Agency LLC to support website design and branding work and a ParkZen agreement to deploy a hardware-free parking application and analytics.
Carrie Rice, communications specialist for the City of Huntsville, told council the Bold Agency renewal covers website development (the city’s new site will launch later this year) and large branding projects across city facilities and initiatives. The one-year professional-services contract is not to exceed $100,000 and was approved by voice vote.
Keesha Bryant, director of parking and public transit, presented ParkZen as a standalone mobile application that provides real-time parking availability and wayfinding; the contract includes a $10,000 one-time implementation fee (tailoring geofences and mapping for Huntsville) and a $15,000 annual subscription. Bryant said there is no fee for end users to download and use the app; the city gains operational analytics for planning. Council approved the ParkZen agreement by voice vote.
Other consent items approved during consolidated consideration included renewal of a lease with Whiz Kids LLC (one-year extension to 06/30/2027 with a 3% rent escalation to $6,013.33/month), authorization of expenditures totaling $22,979,835.16, and a variety of ordinances and appropriations.
Councilors asked operational questions about what the implementation fee covers and whether end-users will be charged; staff answered that the fee customizes the app for Huntsville and that there is no end-user charge. The council approved the consolidated consent items with no recorded roll-call tallies in the transcript.
