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Visit Beaufort and Hilton Head chamber outline tourism strategy, data-driven marketing and ATAX funding use
Summary
Visit Beaufort and the Hilton Head Island–Bluffton Chamber presented tourism budgets, ATAX distribution and a data-driven marketing strategy that uses geofencing and AI-focused SEO to target higher-spending visitors; presenters reported FY24–25 investment of about $1.3 million and described partnerships and measurement tools.
Rob Wells (Visit Beaufort) and Ariana Pernice (Hilton Head Island–Bluffton Chamber) presented the region’s tourism marketing plans, ATAX allocations and measurement tools during the April 20 county budget workshop.
Wells said total investment for fiscal year 2024–25 was about $1.3 million and that Beaufort County’s share in certain distributions was approximately 42%. He reported $457,000 in actuals to date and said two…
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