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Rosemead council chooses concept 2 for Garvey Avenue banner program, asks staff to adjust holiday imagery

Rosemead City Council · April 21, 2026

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Summary

Staff presented two banner concepts for Garvey Avenue and the council favored Concept 2 for its organic look; members asked staff to adjust holiday imagery to be more inclusive and directed staff to continue design and implementation planning.

City staff showed two conceptual designs for a quarterly Garvey Avenue banner program intended to highlight seasonal themes and welcome visitors. The council favored "Concept 2" for its more organic and visible design and asked staff to make holiday imagery more inclusive.

Tom Bokey presented the concepts and explained that the banners would rotate quarterly to reflect spring, summer, fall and winter themes and would promote the city's brand with words such as welcome, explore and celebrate. Councilmember Sean Dang said: "I like concept 2 because it's more organic... I like the organic, the feel of it." Councilmember Margaret Clark and others agreed.

Several councilmembers requested small edits, including changing a Santa image to a neutral snowman or otherwise emphasizing a neutral "Happy Holidays" greeting so the display would be inclusive of multiple faiths and communities. Staff said the printed colors and final palette would be refined during production.

No formal roll-call vote was required; staff will finalize the design and proceed with implementation planning, with an expressed desire to have the program in place ahead of major events.