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County fire chief previews Genesis zone-based evacuation system for Rosemead
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Summary
Los Angeles County Fire Assistant Chief Paul Stump told the Rosemead City Council about a zone-based platform called Genesis Evac/Genesis Alert that maps the city into 11 zones, supports targeted alerts (robocall, SMS, WEA), and enables coordination among fire, law enforcement and OEM; council members asked about special-needs notifications, zoning granularity and filtering.
Paul Stump, assistant fire chief with the Los Angeles County Fire Department, presented a demonstration of the Genesis Evac/Genesis Alert platform at the Rosemead City Council’s regular meeting. Stump said the county-backed, zone-based tool is designed to improve how public-safety agencies organize evacuations, shelter-in-place orders and targeted notifications across jurisdictional boundaries.
Stump told the council Genesis splits Rosemead into 11 recommended zones and that zones can be subdivided for more precise targeting. He described three operational phases the system supports — evacuation warning, evacuation order, and shelter in place — and said the county’s Office of Emergency Management (OEM) publishes official notifications in coordination with fire, law enforcement and city staff. The system routes alerts by landline robocall, SMS, and the Wireless Emergency Alert (WEA) system that reaches mobile phones in a geographic area.
Council members pressed staff on several community concerns. Council Member Margaret Clark asked whether the system had been updated after last year’s deadly fires when some residents said they had not received timely warnings; Stump said the platform had been used in recent incidents and that the county conducted after-action reviews and system updates but he would follow up with OEM to address specific failures. Council Member Steven Lee asked whether users could filter alerts and whether people could register multiple addresses; Stump said the mobile app allows up to 10 addresses and users can manage profile settings for notifications.
The council also raised whether the system can account for households with special needs — for example, children with autism or residents who are bedridden. Stump said some personal notes and flags can be recorded on the internal platform for first responders, and he committed to follow up with OEM on an appropriate way to flag special-needs households without exposing private information. He noted the OEM duty officer and the Genesis help desk would be available for technical questions and further setup.
Stump described Genesis as a replacement for an earlier tool and said it has been field-tested over the past two to three years in multiple incidents. He emphasized real-time coordination between incident commanders, field personnel and OEM as the primary value of the system. The presentation concluded with Stump offering to return with more detail and to provide OEM contact information so staff could work on access and procedures.
The mayor thanked Stump for the briefing and council members indicated they would expect a follow-up with clarifications on special-needs notifications and any system changes resulting from the January incidents.