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New communications specialist outlines proposed Washington brand guide
Summary
A newly hired communications specialist presented an informational briefing on a draft brand guide—goal, palette, taglines, research sources and next steps—and asked council for input and eventual vote on policy items like a logo or tagline; council members generally supported further work and community engagement.
The City of Washington’s new communications specialist briefed council on a draft brand guide aimed at creating a consistent city voice, color palette and messaging standards.
The specialist said the work began with research and a workshop and that goals include building a modern, community-driven brand reflecting local values.…
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