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Adam appointed to marketing committee; staff previews summer event sponsorships
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Summary
The board appointed Adam to the Marketing & Promotions Committee by voice vote; marketing staff reported modest increases in social engagement and that four Sounds of Summer bands are scheduled as sponsorship outreach continues.
The board approved the appointment of Adam to the Marketing and Promotions Committee by voice vote.
Marketing staff then presented first-quarter statistics showing increases in social-platform engagement and website traffic for the winter season. Staff reported two pending sponsorships for the Sounds of Summer concert series and said they currently have four bands scheduled, with a goal to secure additional sponsorships by mid-May to support a fuller summer program. The office is also testing a 30-second TV commercial campaign (three businesses per month could participate) and tracking sponsorship response rates for movies-in-the-park and billboard campaigns.
A staff member reported that the birthday-club promotion has attracted more than 50 signups so far and that façade-grant and Main Street matching-grant applications have been submitted for local businesses; award decisions for those grants are expected in June.
What happens next: Adam will serve on the committee and marketing staff will continue sponsor outreach, finalize summer schedules and return with sponsorship confirmations and budget details.
