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Shenandoah tourism office reports $93.2 million in visitor spending, $2.9 million in local tax receipts

Shenandoah City Council · April 22, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Shenandoah Convention & Visitors Bureau reported a strong year, with about $93.2 million in direct travel spending and roughly $2.9 million in local tax receipts; vendor Tourism Economics credited marketing and event-driven demand for the gains.

John Maynor, director of the Shenandoah Convention and Visitors Bureau, told the City Council on April 22 that visitors generated approximately $93.2 million in direct travel spending for the market last fiscal year and that travel-related activity produced about $2.9 million in local tax receipts.

The numbers were presented as part of the bureau’s annual report. Maynor introduced Cindy Decker of Tourism Economics, who walked council through market…

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