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Communications director Valerie Fuller asks for supplies and part‑time pay increases to sustain county outreach
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Summary
Valerie Fuller, Communications Administrator, requested $35,000 for supplies and recommended part‑time pay increases to maintain event and media coverage; she cited a high volume of requests and argued the office supports multiple strategic pillars and the county brand.
Valerie Fuller, communications administrator for Clayton County, presented her office’s FY2027 priorities and asked commissioners to fund $35,000 for supplies and to consider part‑time pay increases so staff can cover events that occur outside regular business hours.
Fuller described the office as the county’s communications hub that manages press relations, digital content, video and photography production, news releases and public outreach. She provided workload figures from the prior year — about 94 media requests, roughly 1,300 communications requests, 214 video productions and 186 photography productions — to illustrate capacity needs.
She framed the request as an investment in the county’s image and economic competitiveness, giving the county water park’s promotional example: she said about $40–50K in advertising produced a return she estimated at slightly more than $2 million annually. Fuller recommended full funding of the office’s submitted FY2027 request and warned that insufficient resources could reduce coverage, increase staff turnover and limit the county’s ability to market itself.
Commissioners did not take immediate action on the request at the meeting; Fuller concluded by thanking the board for its consideration.
