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Tourism director: Wimberley collected just over $841,000 in hotel tax; office plans venue guide and stronger compliance
Summary
On March 19, Tourism Director Michelle Woods told the Wimberley City Council the city collected just over $841,000 in hotel occupancy tax in FY 2024–25, a roughly $40,000 increase year over year, and outlined steps to strengthen compliance, produce an in‑house venue guide and publish a full city visitor map.
Michelle Woods, Wimberley's tourism director, told the city council on March 19 that gross hotel occupancy tax (HOT) collections for fiscal year 2024–25 were "just over $841,000," about $40,000 more than the prior year.
Woods said the five‑month period from October through the most recent reporting month produced roughly $280,000 in HOT receipts, a 12% year‑over‑year increase that she said confirms tourism remains "a consistent and measurable contributor to Wimberley's economy." She reported 133 active, compliant lodging entities in the city and said staff are working with HDL as the city's collection partner to address noncompliance.
"In some cases of…
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