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Wimberley council approves $13,400 HOT grant to market "venue crawl" aimed at boosting weddings
Summary
The council unanimously approved a hotel-occupancy-tax reimbursement grant for the Wimberley Chamber's venue-crawl event to fund professional advertising and marketing; presenters said the event has produced wedding bookings and downstream lodging revenue and HOTAC recommended funding.
The Wimberley City Council on April 16 approved a hotel-occupancy-tax (HOT) reimbursement agreement with the Wimberley Chamber of Commerce to support a venue-crawl marketing campaign aimed at increasing wedding bookings and lodging nights.
Michelle Woods, introduced as the city's tourism director, presented the chamber's request for $13,400 to hire professional advertising and marketing for the third-year venue-crawl event. Woods said HOTAC (the hotel-occupancy-tax advisory committee) reviewed the request and recommended funding. "This is an event that they have had for their third year," Woods said, adding the committee believes targeted marketing could…
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