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Monterey Park adopts simplified city logo, color palette and brand guide
Summary
The council unanimously approved a simplified logo and brand package intended to preserve historical elements while improving legibility and consistent use across print and digital media; staff will roll out the changes and provide training.
Monterey Park — The City Council unanimously approved an updated logo, color palette and brand guidelines aimed at simplifying the city seal and improving usability across digital and printed materials.
Assistant City Manager Diana Garcia presented the redesigned seal and logo, citing community feedback that favored retaining historic elements while creating a cleaner, easier-to-read mark for business cards, signage and the city website. “Our branding preserves the city’s heritage while providing tools that function effectively across digital and print platforms,” Garcia said.
Key updates include a simplified seal retaining the bear and other historic nods, a primary palette of blues and greens with accent red to honor the city’s Asian heritage, and templates for email signatures, letterhead and presentation decks. Garcia said the official city seal (used ceremonially) remains registered while the simplified logo will be the public-facing mark for communications.
Council members praised the design and voted unanimously to adopt the logo and brand guide. Staff outlined a phased rollout that will update web and communications materials immediately while replacing physical assets (street signs, vehicles, printed materials) as items are reprinted or replaced.
Next steps: staff will distribute assets to departments, schedule training and begin updating the website and standard communications materials.
