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Type B board to sponsor daily radio spots as part of new marketing push
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Summary
The Type B board approved a partnership with radio station 88.3 for two daily sponsorship spots (A board and B board each sponsoring a spot) to promote Keene and board activities; board discussed costs and potential outreach uses for the airtime.
A board member (speaker 5) reported that the Type B board has partnered with radio station 88.3 for designated daily sponsorship spots: one spot to be sponsored by the A board and one by the B board. Staff said the arrangement will provide set airtime for promoting Keene and encouraging business recruitment and volunteer recruitment for boards and commissions.
Cost figures were discussed in the meeting. A speaker (4) recalled the cost being roughly $1,000 per board for the stated period (one exchange also referenced "$2.25 a month," which staff characterized as the figure "I do believe" but did not fully clarify). The presenter said the campaign would provide regular, designated spots to call attention to business attraction and recruitment of volunteers for municipal boards.
The board discussed timing (spots to begin the coming Monday) and logistics for voiceovers and creative content; staff (Keith referenced by the presenter) is handling voice-over production. Board members asked a questions about length of commitment and payment period and were told the board is already partway through the paid period (six months referenced).
Next steps: staff will finalize voice-overs and provide a schedule; the board will use the spots to promote economic development and recruit volunteers.
