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2025 resident survey: Georgetown scores high on services; traffic flow and water top concerns
Summary
Consultant presented results of the 2025 Resident Satisfaction Survey: 652 completed responses (margin of error ~3.8%); residents rated parks, public safety and customer service highly but identified traffic flow, water reliability and economic development as top priorities for improvement.
City of Georgetown officials on the workshop agenda heard the results of the city's 2025 Resident Satisfaction Survey, conducted by ETC Institute, which collected 652 completed surveys and reported a margin of error of about 3.8 percent.
Ryan Murray, director of community research for ETC Institute, presented benchmarking that placed Georgetown above Texas and national averages in 47 of 49 comparable categories. "652 completed surveys, well more than what we would have expected," Murray said, describing the survey's random-sample methodology and its geographic and demographic representation. The consultant said the sample was designed to reach 400 responses and that the higher completion rate produced stronger statistical confidence.
Survey highlights included very high resident satisfaction with city parks and public safety, and strong customer-service ratings for city employees. Top priorities for improvement, identified through an "important satisfaction" analysis, were quality of water utility services, the effectiveness of city economic-development efforts and flow of traffic on city streets. Murray told council the traffic rating was the most consistent concern in open-ended responses and recommended city leaders consider increasing investment in those areas to improve overall satisfaction.
Council members asked follow-up questions about how to use the open-ended responses to better target economic-development outreach and whether the survey could help the city attract specific retail or service businesses. Staff said follow-up flash surveys and targeted engagement were options to refine findings.
Murray suggested using the survey results as one input to FY27 budget planning and emphasized the city is performing well across many services but should prioritize the few areas where residents expressed both high importance and lower satisfaction.
The presentation concluded with council members praising the depth of the data and asking staff to use the findings to guide budget and communications work.
