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New Berlin tourism commission approves $55,000 in grants, prioritizes tournaments and Fourth of July
Summary
After reviewing 24 applications (up from 17 last year), the commission approved a grant-allocation chart that sets 2026 grant funding at $55,000 and prioritizes events the commission believes generate hotel room nights, including sports tournaments and the Fourth of July celebration.
The New Berlin Tourism Commission approved a grant allocation plan Nov. 19 that sets the 2026 tourism grant pool at $55,000 and prioritizes events expected to generate overnight hotel stays.
Commissioners reviewed 24 applications — an increase from 17 last year — and discussed methodology that weights likely hotel-room generation. The Chair said the commission will continue to refine its validation of hotel nights but that events demonstrating overnight stays should be prioritized.
During the meeting the Chair read proposed amounts for multiple applicants, including a $6,000…
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