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Commission denies dual‑brand hotel SUP after commissioners raise extended‑stay concerns
Summary
Prosper's Planning and Zoning Commission denied (6–0) a specific‑use permit March 25 for a dual‑brand Hilton hotel that included an extended‑stay component, with commissioners saying extended‑stay uses are not the town's preferred outcome for that site.
The Prosper Planning and Zoning Commission on March 25 voted 6–0 to deny a request for a specific‑use permit (SUP) for a dual‑brand, full‑service/extended‑stay hotel planned on the east side of Maynard Parkway.
Town staff described the proposal as a dual‑branded Hilton (Hilton Garden Inn with Homewood Suites) in a single building with an associated meeting space, gym, pool and other amenities. Staff told the commission the site meets minimum conditional standards for full‑service hotels but that extended‑stay components require an SUP. Staff recommended approval and said the item would go to the town council if advanced.
Developer Wilson Palmer said the roughly $40 million project would generate lodging‑tax revenue and jobs and described the hotel as a single, dual‑flag property. "This is a dual brand. One building. It's a Hilton brand," Palmer said.
Several commissioners said they had difficulty supporting the extended‑stay component because extended‑stay hotels serve a different market and have different operational characteristics from a typical full‑service hotel. "I have a hard time getting on board with the extended‑stay aspect of this," one commissioner said. Another added that the town appears to be prioritizing full‑service product for this corridor.
After public hearing (no public speakers), Commissioner (speaker 9) moved to deny the SUP; the motion carried 6–0. Staff advised that denial will be reflected in materials to council and that applicants may pursue other options in compliance with zoning.
