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Kaboom Town posts higher attendance and revenue but larger deficit; council asks for follow‑up
Summary
Event director reported sponsorship and ticketing gains for Kaboom Town 2025 but said expenses rose (notably fireworks and rentals) and the event showed a larger-than-expected deficit. Council asked staff for detailed actuals, options to increase revenue (paid VIP packages) and cost‑control alternatives for future years.
Abby Morales, director of special events, briefed council on Addison Kaboom Town 2025 operations and financial reconciliation. Morales said sponsorship revenue rose substantially (staff cited an 83% increase year‑over‑year in sponsorship revenue) and ticket sales increased by about 35%; ticket redemption rates rose to roughly 81%.
Despite positive…
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