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Addison council approves two alternative sign designs for new developments on Airport Parkway and Beltline Road
Summary
The council approved two alternative sign-design requests: a 10-foot 'monolith' sign for the Jefferson Arrow multifamily project at 4800 Airport Parkway and a hybrid 20-foot/retooled pole/monument sign for Quorum 2 at 4900 Beltline Road. Staff concluded both met the UDC alternative-design criteria and would not adversely affect neighboring properties.
The Addison City Council on Dec. 9 granted two separate alternative sign-design exceptions under the town's Unified Development Code.
Leslie Knight, director of development and neighborhood services, presented both requests. For Jefferson Arrow (4800 Airport Parkway), the applicant requested a 10-foot-tall monolith sign that exceeds the single‑tenant monument maximum height of 6 feet; staff said limited opportunities for attached signage and a tight ground footprint justified the proposal and recommended approval. "Staff did review the proposal and determine that it does comply with the alternative sign design criteria," Knight said.
For Quorum 2 (4900 Beltline Road), the owner sought to replace two existing pole signs with hybrid pole/monument signs that retain a 20-foot height (the current pole height) but add architectural features that make the measured sign area about 190 square feet under the UDC's measurement rules; staff noted the actual advertising cabinet area is approximately 75 square feet, consistent with the code's advertising allowances. Knight told council the UDC counts architectural features toward sign area, which is why a more aesthetic, masonry‑treated sign registers as larger under the code even though the advertising face is comparable to existing allowances.
Council members asked about visibility, turning radii and sidewalk clearances; Knight and staff said the designs accommodate required visibility triangles and turning radii and the Jefferson Arrow monolith is set back into a notch in the building so it does not encroach on pedestrian circulation. Council members expressed general support for the design quality and neighborhood fit.
Both motions to approve the alternative designs were made, seconded and approved by voice vote.
