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Cedar Park sets April 2 launch for "Link Cedar Park" microtransit pilot with outreach targeting seniors and riders with accessibility needs
Summary
City staff outlined a March testing period and an April 2 launch for a microtransit pilot called "Link Cedar Park — Tap Call," including wheelchair‑accessible trips via ZTrip, a phased marketing plan, and targeted outreach to seniors, medical providers and other priority populations.
City staff briefed council on the upcoming microtransit pilot, a city partnership with Tripp Consulting designed to provide on‑demand trips within Cedar Park limits. Staff said March will be used for internal program testing (including Uber voucher flows and ZTrip wheelchair‑accessible vehicle testing), with an official press release at the end of March and an April 2 public launch.
Communications staff described a three‑phase outreach plan: a 30‑day prelaunch targeting priority groups (Treasure of the Hills senior center, medical providers, assisted‑living facilities), an intensive launch phase in April that includes in‑person lunch‑and‑learn events to enroll riders, and broader outreach in May that will incorporate testimonial videos and additional stakeholder engagement. The program brand is "Link Cedar Park — Tap Call." Staff said usage data will be tracked monthly to assess viability and help determine whether the pilot should continue or expand.
The council asked about marketing budget flexibility and whether LISD, medical centers, and senior facilities are included in outreach; staff confirmed those partners will be prioritized and said some marketing budget is available and more can be found if needed.
