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Addison staff pitches year-round restaurant-and-events "menu" to replace Taste Addison
Summary
Staff proposed a flexible, year-round package of marketing campaigns and events designed to support Addison restaurants and hotels after Taste Addison ended; council encouraged refining specifics and funding options for the upcoming budget.
Addison staff presented a year-round, quartered menu of special-event concepts intended to promote restaurants and hotels after the decision to discontinue Taste Addison in 2026.
Abby Morales, director of special events and theater, told council the team surveyed restaurants (214 on the distribution list; after excluding corporate-managed locations about 165 were targeted) and received a roughly 41% response rate. Staff used the feedback and additional brainstorming to propose a flexible model that mixes marketing campaigns with produced events, ranging from ticketed…
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