Board approves refacing of monument sign at 900 B North Main Street

The Conway CAB approved a request to reface the monument sign at 900 B North Main Street to reflect the current business occupant. Charlotte Peterson, an assistant planner, told the board the application replaces the previous tenant name and adds a forest-green aluminum panel with 1/2-inch-thick white PVC lettering.

“ The proposed signage is compliant with the UDO, and renderings are included in your packet,” Peterson said during the presentation. She described the aluminum face as roughly 59 1/4 inches by 26 3/8 inches and said existing white elements would be repainted.

The approval came after a brief round of questions about repainting columns and whether lettering would be three-dimensional. A committee member moved to approve the application “as presented” and the motion was declared passed on voice vote; the transcript records an affirmative vote but does not include a full roll call.

Why it matters: signage and material choices affect the historic-district appearance and how storefronts read to pedestrians. The board and staff emphasized compliance with the city’s Unified Development Ordinance as the basis for the decision.

Details: The packet included renderings of the refurbished monument sign and staff confirmed materials (metal panels, PVC letters) and color choices. The transcript shows inconsistent spellings of the law firm’s name in the record; the application materials were described during the presentation as updating the business name to the current firm listed in the filing.

The board moved on to consider additional downtown sign applications later in the meeting.