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Laguna Beach board approves bond communications contract, trustees debate timing and scope
Summary
Trustees approved a contract with a communications consultant to help craft a potential bond measure and public outreach, while debating timing, legal limits on district advocacy and how staff and the community will be engaged. Estimated consultant fee: $30,000–$40,000.
The Laguna Beach Unified School District board voted to approve an agreement with a bond communications firm to prepare potential ballot language and community outreach work related to a possible facilities bond.
Consultants from the proposed firm explained their role as limited to fact-based communications and planning. "We will say both the pros and the cons," the consultant said, adding the firm would work with bond counsel and follow Fair Political Practices Commission…
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