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Visit Salt Lake tells Cottonwood Heights that 14% of county visitors reach the canyons but only 5% of visitor spending stays in Cottonwood Heights
Summary
Tyson Libert of Visit Salt Lake briefed council on visitor profiles, noting strong RevPAR gains in Salt Lake County (cited +28% 2019–2025), the economic scale of tourism, and branding plans 'America’s Mountain City' to capture more visitor spending for Cottonwood Heights.
Tyson Libert, chief sales officer for Visit Salt Lake, presented tourist data and marketing strategy to the Cottonwood Heights City Council on April 21, arguing the city has an opportunity to capture more visitor spending tied to Big Cottonwood Canyon and other regional attractions.
Libert told council that 14% of Salt Lake County’s visitors come to the Cottonwood area but only about 5% of visitor dollars are retained in that…
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