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Visit Central Oregon outlines marketing push, air‑service reserves and future‑fund grants to county commissioners
Summary
Visit Central Oregon CEO Scott Larson briefed commissioners on FY‑27 forecasts, a $500,000 air‑service reserve, a shift toward ROI‑focused marketing and a plan to increase Future Fund awards from $280,000 to $300,000 this year.
At its April 22 meeting Visit Central Oregon (VCO) presented an annual report to the Deschutes County Board of Commissioners covering budgets, marketing strategy and destination stewardship grants.
Scott Larson, VCO CEO, said the organization plans to hold a $500,000 reserve specifically for air service and forecast roughly $3.557 million in revenue for FY27. "We have funds that are dedicated specifically for support of air service," Larson said,…
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