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Acting OPD director urges Lawrence rebrand to draw visitors, cites language and menu barriers downtown
Summary
Santiago Matias, who identified himself as acting OPD director for the City of Lawrence, urged a rebrand to attract visitors, said downtown restaurants face declining foot traffic and flagged issues including limited English-speaking staff, loud music and menu variety that may deter outside customers.
Santiago Matias, who identified himself as acting OPD director for the City of Lawrence, told a city meeting that Lawrence needs a rebranding effort to attract visitors from neighboring towns and to revitalize downtown businesses.
"We have a problem... we want to rebrand the city," Matias said. He told the meeting that many restaurants in downtown Lawrence are…
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