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Pluck reports increased digital engagement, previews new creative focused on individual actions
Summary
Pluck presented spring ad performance showing more clicks for less spend and proposed new creative emphasizing individuals taking action; the subcommittee discussed whether success should be measured by clicks or by broader message reach and asked for metrics for DEC and EPA reporting.
Dave Barron of Pluck presented spring advertising results to the MS4 Subcommittee on June 6, reporting higher click counts for less ad spend compared with the same period last year and previewing new creative that centers on individuals taking action to protect Lake Champlain.
Barron said a January survey found that 79% of respondents believe personal actions affect water quality in Lake…
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