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Chamber DMO outlines 2026–27 marketing plan and AI-era metrics; committee forwards budget to finance
Summary
The Hilton Head Island–Bluffton Chamber (DMO) presented its first-year plan under a new contract, proposing accommodation-tax funding allocations and new AI-focused metrics; the committee voted to forward the fiscal-year 2026–27 DMO budget to the finance and administrative committee after public criticism about procurement transparency.
Ariana Pernice and Chase O'Dell of the Hilton Head Island–Bluffton Chamber presented the DMO’s proposed 2026–27 marketing plan and recommended allocations of accommodations-tax-funded 30% dollars. After questions from committee members and public comment criticizing the DMO procurement, the advisory committee voted to forward the DMO budget to the town finance and administrative committee for final consideration.
Pernice introduced the DMO’s first year under the new contract and said the presentation followed the state tourism-expenditure template (TURK form) for reporting 30% funds. The DMO said it planned to allocate roughly $3.7 million in accommodations-tax-generated funding for its operations and program…
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