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Bill would require independent evaluators for sports-wagering ads, targets influencer promotion

Ways and Means Committee · March 18, 2026

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Summary

House Bill 16-12 would require sports-wagering operators advertising in Maryland to use licensed independent evaluators to review and rate wagering content, influencers and content partners, with a minimum of three competing evaluators approved by the Lottery and Gaming Commission. Sponsor said the rule is aimed at protecting consumers from misleading influencer promotion.

Delegate Amerrick Ebersole told the Ways and Means Committee that House Bill 16-12 would bring transparency and accountability to Maryland’s growing sports-wagering market by requiring operators who advertise in the state to use licensed independent evaluators to review and rate wagering content and third‑party…

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