Commission grants special‑exception sign permit for Mira apartment building

The Monona Planning Commission approved a special exception allowing a south‑facing, reverse‑channel (halo‑lit) wall sign for the Mira apartment building at 5103 Monona Drive (case S42026), concluding that pedestrian access on the south facade and the building’s setback make the sign appropriate in this location.

Randy Christiansen of Walter Wayne Development introduced the project, asking the commission to permit two reverse‑channel letter signs totaling about 46 square feet across two facades. Ryan Signs’ representative (Bridgette) explained the south elevation sign (about 33 sq ft) is visible from Monona Drive even though that façade does not technically “face” the street, and noted the combined signage is well under the 150‑sq‑ft allowance for the frontage. “They’re very classy, and they’re very subtle ways to illuminate building signage,” the applicant’s sign representative said of the reverse‑channel letters.

Commissioners discussed contrast and sign color because the south wall is light and may wash out a white sign, possible blade‑sign or vertical alternatives, and potential light impacts on adjacent residences. Staff noted there is pedestrian access at the southeastern corner of the building, which supports the finding that the south facade qualifies for a sign. Commissioners moved to approve the application with the findings and conditions prepared by staff; the motion passed by voice vote.

The approval includes the staff‑recommended conditions and findings of fact; the applicant agreed to work with staff to adjust color/contrast if needed to improve legibility and reduce potential glare near nearby residential windows.