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Centennial Commission approves $100,000 supplemental grant to Plaza Hotel for Eldorado rodeo after debate over brand ownership
Summary
After a presentation by Plaza Hotel leaders and extended questioning about costs and trademark control, the Centennial Commission voted to grant an additional $100,000 for the 2026 Eldorado rodeo, with one commissioner opposed. Plaza officials said they hope to return with a multi‑year licensing proposal.
The Commission for the Las Vegas Centennial voted to provide an additional $100,000 to the Plaza Hotel to support the 2026 Eldorado rodeo, after a lengthy presentation and debate over the event’s finances and the Plaza’s request for greater control of the Eldorado brand.
Jonathan Jocelyn, CEO of the Plaza Hotel in downtown Las Vegas, told commissioners the Plaza has rebuilt the rodeo’s attendance and is seeking more certainty to continue the event. "We don't own El Dorado. You guys or the city owns El Dorado," Jocelyn said, arguing that owning or holding exclusive rights to the name would let…
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