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Council approves Perfect 10 Promotions site plan after staff presentation and questions about Gateway overlay impacts
Summary
The Colony City Council approved a site plan for Perfect 10 Promotions—two warehouse buildings on Elm Street—after staff noted the site's removal from the Gateway Overlay District and a board-of-adjustment variance that waived cross-access requirements; council members raised questions about future connectivity and utilities.
The Colony City Council approved a site plan for Perfect 10 Promotions, a project proposing two roughly 4,872-square-foot warehouse buildings on approximately 0.55 acres in the Garza Little Elm Lake Estates area.
Isaac, the planning presenter, told the council the property was recently removed from the Gateway Overlay District, which removed several design and connectivity requirements. He said the developer received a variance from the board of adjustment to waive the cross-access requirement, and that the development review committee found the site plan met the Colony Code and recommended approval; the Planning and Zoning Commission had recommended the plan 6–0 on Feb. 10, 2026.
Council members pressed staff on what changed with the removal of the Gateway Overlay District. Isaac said that while the buildings themselves would present a similar aesthetic, other overlay requirements—such as setback distances from the right-of-way, additional landscaping in perimeter buffers and mandatory cross-access—no longer applied. He cautioned the council that granting variances and removing overlay requirements can limit future opportunities for cross-access when adjoining properties redevelop.
An applicant representative told the council the operation was not a retail sales location but a national staffing and promotional-products distribution point; items such as shirts and branded cups are distributed at events rather than sold from the site. The applicant said most employees work remotely and three to four people would be active on-site.
After questions about utilities and site connectivity, Councilmember Zensweiler moved approval and Mister Wade seconded; the council voted to approve the site plan (item passes; the transcript does not record individual roll-call tallies). The council did not attach additional conditions during the floor vote, but members asked staff to be mindful of access and landscape expectations on future nearby developments.
The approval allows the applicant to consolidate storage and operations from multiple rented units into two new warehouse structures; the city noted that future redevelopment of adjacent parcels may be affected where cross-access has been waived.
